We built an affiliate website in the mattress segment, one of the most competitive categories in e-commerce, to showcase and capitalize on our data driven approach to scale. Initially built in partnership as a secondary paid revenue channel for a leading DTC mattress brand, the site effectively leveraged our granular approach to aggregate high intent demand to convert both high value and profitable paid and organic transactions. Additional components of the business include securing and negotiating strong affiliate relationships, launching profitable paid media campaigns, identifying and capitalizing on high potential content gaps to drive organic traffic, and creating the technical SEO infrastructure that would propel our content to high positions.