SkyeFox (SFXV) is a holistic growth platform designed to scale, manage, and selectively fund high potential businesses at the inflection points of scale and transformation.
We grow value
Creating extraordinary outcomes by fusing revenue growth, operations and finance with decades of founder, operator and investor experience - under one roof - to synergistically achieve profitable scale.
Scale further, faster, smarter.
SkyeFox Ventures (SFXV) is a growth, management, and investment platform for high potential DTC, CPG, internet-based, and B2B businesses at the inflection points of scale and transformation.
Our cross-generational team of seasoned founders, marketers, operators, and investors work with extraordinary entrepreneurs and companies in 3 ways:
1. Agency Select
We partner with companies in a service model to generate scalable revenue through full stack digital marketing, brand management, ops and finance management, advisory and more.
2. Venture Partnering
We partner with emerging and established companies alike to create new value by fusing our capabilities with theirs - NewCo’s, JV’s, new assets.
3. Venture Capital
We bring capability + capital to high potential opportunities to create extraordinary value.
Data-driven fundamentals & criteria to assess potential
A focus on enabling exponential, profitable growth
Process & experience to grow revenue and value
Platform
In-house growth capabilities + capital
Digital marketing, finance, & ops units
Data tools underpin decisions and drive growth
Vast network strategically supports partner
How we Engage
Agency Select (for hire)
We partner with select companies in a service model to enable and generate scalable revenue through full stack digital marketing, brand management, ops and finance management, advisory and more.
Venture Partnering
We partner with emerging and established companies alike to create new value by fusing our capabilities with theirs - NewCo’s, JV’s, new assets.
Venture Capital
We bring capability + capital to high potential opportunities to create extraordinary value.
1. Fuse historical data with niche, competitor, and customer data
2. Generate proforma demand models
3. Leverage proprietary tech to demonstrate the opportunity
4. Establish goals and KPI frameworks
PHASE 2
Roadmapping
1. Map strategic brand, marketing, and ops milestones into phases
2. Design an ROI driven growth model
3. Leverage proprietary tech to demonstrate the opportunity
PHASE 3
Operations
1. Assess gaps, opportunities, vulnerabilities, and liabilities
2. Establish finance and operational protocols
3. Resource and integrate
PHASE 4
Launch & Scale
1. Strategize, launch, and manage paid and unpaid digital strategies
2. Acquire highest-value customers and nurture profitable growth against KPI’s, valuation, and capitalization goals
PHASE 5
Optimization
1. Real-time performance analysis and refinements
2. Ensure efficient growth and management against KPI’s
PHASE 6
Expansion
1. Expand into new sales and marketing channels, products, markets, and partnerships based on data
PHASE 1
Data Modeling
1. Fuse historical data with niche, competitor, and customer data
2. Generate proforma demand models
3. Leverage proprietary tech to demonstrate the opportunity
4. Establish goals and KPI frameworks
PHASE 2
Roadmapping
1. Map strategic brand, marketing, and ops milestones into phases
2. Design an ROI driven growth model
3. Leverage proprietary tech to demonstrate the opportunity
PHASE 3
Operations
1. Assess gaps, opportunities, vulnerabilities, and liabilities
2. Establish finance and operational protocols
3. Resource and integrate
PHASE 4
Launch & Scale
1. Strategize, launch, and manage paid and unpaid digital strategies
2. Acquire highest-value customers and nurture profitable growth against KPI’s, valuation, and capitalization goals
PHASE 5
Optimization
1. Real-time performance analysis and refinements
2. Ensure efficient growth and management against KPI’s
PHASE 6
Expansion
1. Expand into new sales and marketing channels, products, markets, and partnerships based on data
Team
Scott Gurfein
Founder, SFXV
Experience
● 25+ years as an entrepreneur, operator, and investor in CPG, DTC, tech, healthcare and B2B services
● Deep expertise in ideation, growth, creation, capitalization, monetization, and management
Focus
● Driving foundational revenue growth via digital marketing
● Agile B2B/B2C white space identification and value creation
● International business development across 40+ countries
Kristine Serrano
Dir Of Strategy & Ops
Mark Samarasinghe
Paid Media Lead
Matt Wentzler
CFO & President
Sharyn Rinaldi
VP, Client Success & Ops
Kristine Serrano
Dir Of Strategy & Ops
Mark Samarasinghe
Paid Media Lead
Matt wentzler
CFO & President
Sharyn Rinaldi
VP, Client Success & Ops
Kristine Serrano
Dir Of Strategy & Ops , SFXV
● Extensive hands on experience in brand, strategy, sales and marketing ● Experienced in cross platform branding, content marketing, social media, SEO, data analytics, and paid media
Matt Wenzler
CFO, SFXV
● 30+ years as a financial and operations executive in CPG and omnichannel businesses ● Wide-ranging experience, including CFO, fundraising, accounting, purchasing, treasury, information systems, and human resources
Our brand strategy was met with swift, positive results, leading to all-time revenue highs, and more efficient campaigns. This momentum has been amplified through the creation of non-brand campaigns that both drive new, profitable revenue and increase brand awareness.
"Structure, Strategy, Scale…"
662%
ROAS
64%
Revenue
83%
Avg. CPC
From the early stages of our campaigns, our optimizations led to significant improvement across both brand & non-brand verticals. We maintained a +50% revenue increase month-over-month for non-brand while achieving a steady CPA of $30. As for brand campaigns, we maintained the #1 position beating all competitors and scaled additional competitor campaigns, leveraging our competitors' brand awareness efforts.
"Uncovering The Space To Scale…"
271%
Conversion Rate
163%
Revenue
560%
CTR
Best Mattress Picks was launched in July 2019. By August 2020 it surpassed $100k in monthly revenue. Through constant a/b testing, the conversion rate increased from we were able to more than double our conversion rate . Our strategic targeting & competitor research helped us identify customer intent and language. This led to us achieving an impressive 50% click through rate.
"Creating predictable revenue in an unpredictable model..."
359%
ROAS
541%
Revenue
78%
Avg. CPC
With over 90k rotating unorganized SKUs, product sub-niches that rely heavily on fast-moving trends, and a poor user experience, we created a strategic approach to building, launching and optimizing paid media programs, surpassing all major KPIs, while developing a scalable, predictable revenue stream to an unpredictable model.
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