● Led brand reposition, development, marketing, and strategy, overseeing execution of all brand and business initiatives, US and international sales, operations, distribution, e-commerce, business planning, strategic relationships, public relations, and more.
● Developed a strategic roadmap and conducted a comprehensive brand, product, and business audit to create a positioning strategy that was required prior to initiating the planning and execution of the US re-launch.
● Developed multi-year strategic roadmap including budgets, financial models, marketing and distribution plans as well as investor documents including projections, investor deck, PPM and business plan to support financing activities.
● Oversaw execution of all brand and business initiatives and implemented an outsourced operating structure to enable scale on an international basis.
● Successfully planned and executed a true omnichannel distribution model including DTC, live TV shopping, prestige retail, and more.
● Recruited key management and implemented a fully outsourced operating structure.
● Evolved the company’s cost structure and model with changing global economic and retail climate.