Strategy
● Design and develop telemed-supported DTC ecosystem to facilitate a new direct patient acquisition channel.
● Conduct full keyword and competitor research to discover high-intent bottom-funnel keywords.
● Identify high-volume, low-competition FAQ related content gaps related to symptoms of target diseases and ailments.
● Generate high-quality, factually-accurate medical content that adds real value to readers.
● Create, launch, and analyze constant a/b tests to increase click through rate.
● Implement a long tail landing page strategy with an intuitive user journey to surpass competition and achieve growth objectives.
● Aggressively optimize website and funnel, conduct ongoing testing, increase efficiency.
● Align program performance with company financials.
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