Luxury Mattress Brand

A luxury DTC mattress company that makes and sells handmade bedding.

The Challenge

As one of the most competitive e-commerce segments in the market, our priority was to maintain a dominant brand presence against an aggressive competitive landscape while simultaneously generating profitable revenue. We built, managed, and optimized a strong brand campaign as an offensive competitive strategy and leveraged consumer demand data to build out a strong non-brand foundation to scale new, profitable revenue.

The Outcome

Through a well researched, designed, executed, and optimized strategy, we successfully reclaimed the #1 brand position, reduced CPC by 78%, increased CTR by 120%, and generated over $38,000,000 in profitable revenue.

CASE STUDY |

AGENCY SELECT

Luxury Mattress Brand

Why We Engaged

Through granular competitive and demand side data diligence, we identified several pathways to profitable scaling overlooked by a highly sophisticated and aggressive competitive pool. Each pathway demonstrated high-potential in our models to maintain brand goals and objectives while generating significant revenue. As such, this dynamic fulfilled our key criteria to engage.

Results

ROAS

+339%

CPC

-78%

CTR

+121%

TIMELINE

2.5 Years

Scope

Paid media (brand and non-brand) strategy and management, data analytics, CRO, web design, content strategy, business development and strategy, advisory, financial modelling.

Strategy

● Develop strong brand offensive / defensive campaign strategy with thorough keyword research and optimizations.

● Out bid and compete against other brands bidding on brand terms.

● Create non-brand based landing pages for DSA campaigns.

● Run successful non-brand campaigns (shopping and search).

● Reduce CPA on brand and non-brand campaigns.

Results

● Generated $38,000,000 in new revenue - 270x revenue growth.

● Increased ROAS by 342%.

● Reduce CPA of brand acquisition by 80% overall.

● Initiated a profitable non-brand campaign through specific landing pages catered for DSA (Dynamic Search Ads) and shopping campaigns.