A luxury DTC mattress company that makes and sells handmade bedding.

The Challenge

As one of the most competitive e-commerce segments in the market, our priority was to maintain a dominant brand presence against an aggressive competitive landscape while simultaneously generating profitable revenue. We built, managed, and optimized a strong brand campaign as an offensive competitive strategy and leveraged consumer demand data to build out a strong non-brand foundation to scale new, profitable revenue.

The Outcome

Through a well researched, designed, executed, and optimized strategy, we successfully reclaimed the #1 brand position, reduced CPC by 78%, increased CTR by 120%, and generated over $38,000,000 in profitable revenue.
CASE STUDY |
AGENCY SELECT
Luxury Mattress Brand

Why We Engaged

Through granular competitive and demand side data diligence, we identified several pathways to profitable scaling overlooked by a highly sophisticated and aggressive competitive pool. Each pathway demonstrated high-potential in our models to maintain brand goals and objectives while generating significant revenue. As such, this dynamic fulfilled our key criteria to engage.

Results

ROAS
+339%
CPC
-78%
CTR
+121%
TIMELINE
2.5 Years
Scope
Paid media (brand and non-brand) strategy and management, data analytics, CRO, web design, content strategy, business development and strategy, advisory, financial modelling.

Strategy

Develop strong brand offensive / defensive campaign strategy with thorough keyword research and optimizations.

Out bid and compete against other brands bidding on brand terms.

Create non-brand based landing pages for DSA campaigns.

Run successful non-brand campaigns (shopping and search).

Reduce CPA on brand and non-brand campaigns.

Results

Generated $38,000,000 in new revenue - 270x revenue growth.

Increased ROAS by 342%.

Reduce CPA of brand acquisition by 80% overall.

Initiated a profitable non-brand campaign through specific landing pages catered for DSA (Dynamic Search Ads) and shopping campaigns.
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