A luxury DTC mattress company that makes and sells handmade bedding.
The Challenge
As one of the most competitive e-commerce segments in the market, our priority was to maintain a dominant brand presence against an aggressive competitive landscape while simultaneously generating profitable revenue. We built, managed, and optimized a strong brand campaign as an offensive competitive strategy and leveraged consumer demand data to build out a strong non-brand foundation to scale new, profitable revenue.
The Outcome
Through a well researched, designed, executed, and optimized strategy, we successfully reclaimed the #1 brand position, reduced CPC by 78%, increased CTR by 120%, and generated over $38,000,000 in profitable revenue.