Cosmeceutical Skincare Brand

An omnichannel cosmeceutical skincare brand manufacturing and marketing the world’s first topical alternative to Botox and other cosmetic procedures.

The Challenge

From acquiring the brand in its infancy, we created an award winning, global beauty brand in the cosmeceutical skincare category scaling from 1 SKU to a full product line, creating a media and influencer driven brand that smashed retail revenue and productivity records in all sales channels, diffusing into FDM channels, and expanding into 40 markets. As owners of this highly desirable new niche, we achieved award winning global recognition and created new value, scaling to $150,000,000 in highly profitable revenue in less than 3 years.

The Outcome

Established industry and category leadership position leveraging a single hero product strategy, innovation and media to cost-effectively compete, gain market share, and grew sales and profits from $100,000 in retail sales to over $150,000,000 in 3 years.

CASE STUDY |

OWNED ASSET / VENTURE PARTNER

Cosmeceutical Skincare Brand

Why We Engaged

As the first topical Botox alternative on the market, there was a clear path to establishing a leadership position in the emerging high value cosmeceutical skincare category. Retailer and consumer demand for newness drove innovation and an openness to experiment with new selling and marketing models globally. With a portfolio of performance-based skus supported by clinical studies, massive margins, and potential for global expansion into tens of thousands of outlets, the opportunity aligned with our criteria to engage.

Results

GROWTH

750x

REVENUE

$150M

COUNTRIES

TIMELINE

4 Years

Scope

Brand development and strategy, fundraising, corporate strategy, PR, marketing, omnichannel distribution and retail management, international distribution, backoffice, finance, and operational management, customer service, business advisory, financial modelling, business strategy, advisory.

Strategy

● Led global development, marketing, and strategy, overseeing execution of all brand and business initiatives, US and international sales, operations, distribution, e-commerce, business planning, strategic relationships, public relations, and more.

● Successfully planned and executed true omnichannel distribution model including DTC, live TV shopping, prestige retail, longform TV infomercial, duty free, FDM diffusion brand, and more.

● Leverage innovation and media to cost-effectively compete, gain market share, and drive sales and profits.

● Recruited key management and implemented a fully outsourced operating structure.

● Led successful marketing and legal defense against mass market copycats.

● Evolved the company’s cost structure and model with changing global economic and retail climate.

Results

● Grew sales profitably from $100,000 to over $150,000,000 in 3 years - 1,500% growth.

● Commercialized from 1 door / 1 SKU to + 6000 doors globally in 40 countries.

● Expanded SKU portfolio including new categories.

● First ever: wash on SPF, OTC Botox alternative, OTC lip plumper and more.

● Garnered industry and media's top accolades including CEW Enterprising Beauty Award Winner, HBA - Innovative Packaging Award, top annual Editor's Picks / Product Bests from Allure, Star Magazine, Redbook, InStyle, WWD and more, NY Times business section 3 times, profiles on CNBC, E!, Style Network, Today Show, and more.