● Led global development, marketing, and strategy, overseeing execution of all brand and business initiatives, US and international sales, operations, distribution, e-commerce, business planning, strategic relationships, public relations, and more.
● Successfully planned and executed true omnichannel distribution model including DTC, live TV shopping, prestige retail, longform TV infomercial, duty free, FDM diffusion brand, and more.
● Leverage innovation and media to cost-effectively compete, gain market share, and drive sales and profits.
● Recruited key management and implemented a fully outsourced operating structure.
● Led successful marketing and legal defense against mass market copycats.
● Evolved the company’s cost structure and model with changing global economic and retail climate.