A leading affiliate website in the highly competitive consumer insurance space we co-conceived and launched in 2019.
The Challenge
We built an affiliate website in the consumer insurance segment, one of the most competitive categories in the lead generation space to capitalize on our data driven approach to scale. The site effectively leveraged our granular approach to aggregate high-intent demand to convert high-value organic transactions. Additional components to the business include securing and negotiating strong affiliate relationships, identifying and capitalizing on high-potential content gaps to drive organic traffic, and creating the technical SEO infrastructure that would propel our content to high positions.
The Outcome
The property has evolved into an organic asset consistently generating significant passive monthly income.
CASE STUDY |
AGENCY SELECT
Affiliate Insurance Website
Why We Engaged
We theorized that we could leverage disparate yet relative data sets at granular levels to generate significant value and revenue, which aligns with our business model. Based on this, and through extensive data analysis and the development of proprietary demand generation tools, we identified a clear path to profitable revenue via paid and organic traffic, which aligns with our business model.
Results
TRAFFIC
100,000
REVENUE
+346%
CR
+17%
TIMELINE
2.5 Years
Scope
Content strategy and development, web design, application development, technical SEO, affiliate partnerships and management, CRO, data analytics, business strategy, financial modeling.
Strategy
● Design, develop, and manage a site that delivers a seamless user experience and drives conversion. ● Identify high-volume content gaps. ● Create and execute content & backlink strategy. ● Curate and negotiate high-potential affiliate relationships.
Results
● Generated over 100k average organic visitors per month in less than 1 year. ● Created several streams of affiliate revenue, driving revenue up 346%. ● We revamped our lead flow strategy to retarget lost leads, improving our overall conversion rate by 17%.
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